- Išparduota
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- Autorius: Judith Corstjens, Marcel Corstjens
- Leidėjas: Wiley
- Metai: 1999
- Puslapiai: 298
- ISBN: 9780471987659
- Formatas: 15 x 22,5 x 2 cm, minkšti viršeliai
- Kalba: Anglų
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Aprašymas
Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of mindspace and shelfspace. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern FMCG marketing is to affect the balance of power between retailers and their suppliers.
- Kaina: 24,99 €
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Pardavėjo reitingas: 100%
- Autorius: Judith Corstjens, Marcel Corstjens
- Leidėjas: Wiley
- Metai: 1999
- Puslapiai: 298
- ISBN: 9780471987659
- Formatas: 15 x 22,5 x 2 cm, minkšti viršeliai
- Kalba: Anglų
Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of mindspace and shelfspace. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern FMCG marketing is to affect the balance of power between retailers and their suppliers.
Atsiliepimai