Store Wars: The Battle for Mindspace and Shelfspace
Store Wars: The Battle for Mindspace and Shelfspace
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Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of mindspace and shelfspace. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths a...
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Store Wars: The Battle for Mindspace and Shelfspace | knygos.lt

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Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of mindspace and shelfspace. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern FMCG marketing is to affect the balance of power between retailers and their suppliers.

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Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of mindspace and shelfspace. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern FMCG marketing is to affect the balance of power between retailers and their suppliers.

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