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Introduction - how this book works. How to access the companion worksheets and resources. Social Media Marketing - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower. Content Marketing - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine. Facebook - understanding how to market, "organically," on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising. Facebook Ads - master the in's and out's of advertising on Facebook and Instagram. LinkedIn - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies. Twitter - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter. Instagram - the #1 platform for visual shopping and consumer outreach. Both organic and advertising. YouTube - the three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms. TikTok - the new kid on the block and how to use TikTok for B2C marketing. Pinterest - Pin it to win it on Pinterest Email Marketing - the Rodney Dangerfield of social media marketing.
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Introduction - how this book works. How to access the companion worksheets and resources. Social Media Marketing - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower. Content Marketing - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine. Facebook - understanding how to market, "organically," on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising. Facebook Ads - master the in's and out's of advertising on Facebook and Instagram. LinkedIn - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies. Twitter - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter. Instagram - the #1 platform for visual shopping and consumer outreach. Both organic and advertising. YouTube - the three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms. TikTok - the new kid on the block and how to use TikTok for B2C marketing. Pinterest - Pin it to win it on Pinterest Email Marketing - the Rodney Dangerfield of social media marketing.
Atsiliepimai