86,86 €
102,19 €
-15% su kodu: ENG15
Smith, P: Marketing Communications
Smith, P: Marketing Communications
86,86 €
102,19 €
  • Išsiųsime per 10–14 d.d.
Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social…
86.86 2025-08-17 23:59:00
  • Autorius: PR Smith, Ze Zook
  • Leidėjas:
  • Metai: 2024
  • Puslapiai: 760
  • ISBN-10: 1398611719
  • ISBN-13: 9781398611719
  • Formatas: 18.8 x 24.2 x 3.4 cm, minkšti viršeliai
  • Kalba: Anglų
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Smith, P: Marketing Communications + nemokamas atvežimas! | knygos.lt

Atsiliepimai

(3.86 Goodreads įvertinimas)
Įvertink ir tu! Visi atsiliepimai

Aprašymas

Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.

The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.

Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.

New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies.

This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.
NEMOKAMAS PRISTATYMAS

EXTRA 15 % nuolaida su kodu: ENG15

86,86 €
102,19 €
Išsiųsime per 10–14 d.d.

Akcija baigiasi už 1d.11:45:34

Nuolaidos kodas galioja perkant nuo 10 €. Nuolaidos nesumuojamos.

Prisijunkite ir už šią prekę
gausite 1,02 Knygų Eurų!?
Įsigykite dovanų kuponą
Daugiau

Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.

The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.

Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.

New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies.

This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.

Atsiliepimai

  • Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
5
0%
4
0%
3
0%
2
0%
1
0%
(rodomas nebus)
[{"option":"84","probability":15,"style":{"backgroundColor":"#de1e2e"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/689c62b5b35f01755079349.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"83","probability":14,"style":{"backgroundColor":"#f3f3f3"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/689c629c930ff1755079324.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"82","probability":15,"style":{"backgroundColor":"#de1e2e"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/689c62518bd491755079249.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"81","probability":15,"style":{"backgroundColor":"#f3f3f3"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/689c61f4353871755079156.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"80","probability":15,"style":{"backgroundColor":"#de1e2e"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/689c61cc9ede31755079116.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"78","probability":15,"style":{"backgroundColor":"#f3f3f3"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/689c61ad812171755079085.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"75","probability":10,"style":{"backgroundColor":"#de1e2f"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/689c6163a57ab1755079011.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"74","probability":1,"style":{"backgroundColor":"#f3f3f3"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/689c611b46de71755078939.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}}]