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People are drinking seltzer in astonishing quantities today--WHY?

Seltzer has gone from a health tonic for the rich to a cultural sensation--HOW?

And seltzer is FUNNY? What's THAT about?

Based on more than fourteen years of original research and interviews, the extraordinary story of this ordinary srink can finally be told.

Seltzertopia telss of the modern pioneers of seltzer who wrangle antique machines to fill siphons with sparkling water, keeping alive a craft that is centuries old.

Using their stories to consider the social, cultural, and economic impacts of seltzer, Seltzertopia tackles the question: What is it about this simplest of concoctions that has allowed it to make a difference to so many people, in such different ways?