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In his recent book, Selling With Authority, Greg Parham seeks to distill the essence of what makes a salesperson successful. Whether you are selling a product, a service or even an idea to friends or family, we are all salespeople. Selling With Authority provides a framework to effectively transition from pitching an idea to building credibility and making recommendations. Greg Parham's Selling With Authority is a quick reference guide and is intended to be used again and again to reinforce the lessons included within. Drawing on his extensive sales experience across multiple industries, Parham provides both new salespeople and veterans a fresh approach to improve their techniques within the sales process.