Knygos.lt nariams
18,33 €
-30%
Įprastai
26,19 €
Selling the Invisible
Knygos.lt nariams
18,33 €
-30%
Įprastai
26,19 €
- Išsiųsime per 10–14 d.d.
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You NowhereFocus Groups Don'tsThe More You…
/https://libri-media.knygos-static.lt/293cef8f-40d1-45ec-ad61-07caf4c167be/10)
- Autorius: Harry Beckwith
- Leidėjas: Hachette Book Group USA
- Metai: 2012
- ISBN-10: 0446672319
- ISBN-13: 9780446672313
- Formatas: 12.8 x 19 x 2.2 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.
Knygos.lt nariams
18,33 €
-30%
Įprastai
26,19 €
Išsiųsime per 10–14 d.d.
- Autorius: Harry Beckwith
- Leidėjas: Hachette Book Group USA
- Metai: 2012
- ISBN-10: 0446672319
- ISBN-13: 9780446672313
- Formatas: 12.8 x 19 x 2.2 cm, minkšti viršeliai
- Kalba: Anglų
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.
Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.
Atsiliepimai