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Many people, especially new business owners, tend to confuse advertising with marketing. However, there is a significant difference between the two. Marketing is an overall strategy including all of "The Four Ps"-product, price, place and promotion-while advertising ("promotion") is just one piece of your marketing puzzle. At the end of this section, you'll find a Marketing Success Checklist. This document is key to ensuring the success of your Brain-Based Wellness center. We recommend you keep it within view and read it every day to be sure you remain focused on your marketing strategy, and not just your tactics (advertising). This synergistic approach to marketing will determine the long-term growth and health of your business.