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The new second edition, with new chapters, content, examples, and graphics! Personius begins with a simple premise: if you are not selling what sponsors want to buy, then you have a problem. Good sponsorships must benefit the sponsors, the associations, and the members/attendees. Personius presents a step-by-step, easy-to-read, easy-to-understand method of identifying the inherent value of your association and event. Then, identifying and presenting solutions to potential partnering organizations. Personius explains what sponsors want to buy and why; then how to align your association's offerings with those needs. Personius reveals techniques to help your organization identify potential sponsors and how to meet the right people on the inside.