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105,09 €
Scaling the Tail: Managing Profitable Growth in Emerging Markets
Scaling the Tail: Managing Profitable Growth in Emerging Markets
105,09 €
  • Išsiųsime per 14–16 d.d.
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
105.09
  • Autorius: Seung Ho Park
  • Leidėjas:
  • ISBN-10: 1137543531
  • ISBN-13: 9781137543530
  • Formatas: 14 x 21.6 x 1.1 cm, kieti viršeliai
  • Kalba: Anglų

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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
105,09 €
Išsiųsime per 14–16 d.d.
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Formatai:

105,09 € Nauja knyga
kieti viršeliai

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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