Knygos.lt nariams
83,78 €
-30%
Įprastai
119,69 €
Scaling the Tail: Managing Profitable Growth in Emerging Markets
Knygos.lt nariams
83,78 €
-30%
Įprastai
119,69 €
- Išsiųsime per 12–18 d.d.
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
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- Autorius: Seung Ho Park
- Leidėjas: PALGRAVE PIVOT
- ISBN-10: 1137543531
- ISBN-13: 9781137543530
- Formatas: 14 x 21.6 x 1.1 cm, kieti viršeliai
- Kalba: Anglų
Scaling the Tail: Managing Profitable Growth in Emerging Markets (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Knygos.lt nariams
83,78 €
-30%
Įprastai
119,69 €
Išsiųsime per 12–18 d.d.
- Autorius: Seung Ho Park
- Leidėjas: PALGRAVE PIVOT
- ISBN-10: 1137543531
- ISBN-13: 9781137543530
- Formatas: 14 x 21.6 x 1.1 cm, kieti viršeliai
- Kalba: Anglų
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Atsiliepimai