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Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Autorius: Dervan Paul
- Leidėjas: Harriman House
- ISBN-10: 085719772X
- ISBN-13: 9780857197726
- Formatas: 13.8 x 21.2 x 1.4 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't.
He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale.
Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.
- Autorius: Dervan Paul
- Leidėjas: Harriman House
- ISBN-10: 085719772X
- ISBN-13: 9780857197726
- Formatas: 13.8 x 21.2 x 1.4 cm, minkšti viršeliai
- Kalba: Anglų
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't.
He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale.
Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.
Atsiliepimai