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- Autorius: Robert Fitzgerald
- Leidėjas: Cambridge University Press
- ISBN-10: 0521435129
- ISBN-13: 9780521435123
- Formatas: 15.6 x 23.4 x 4.1 cm, kieti viršeliai
- Kalba: Anglų
Rowntree and the Marketing Revolution, 1862 1969 (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.
- Autorius: Robert Fitzgerald
- Leidėjas: Cambridge University Press
- ISBN-10: 0521435129
- ISBN-13: 9780521435123
- Formatas: 15.6 x 23.4 x 4.1 cm, kieti viršeliai
- Kalba: Anglų
This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.
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