36,80 €
43,29 €
-15% su kodu: ENG15
Roadside MBA
36,80 € 
- Išsiųsime per 12–18 d.d.
In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses--enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe…
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- Autorius: Michael Mazzeo
- Leidėjas: BUSINESS PLUS
- Metai: 2014
- Puslapiai: 304
- ISBN-10: 1455598895
- ISBN-13: 9781455598892
- Formatas: 15 x 23.1 x 3.1 cm, kieti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
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Aprašymas
In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses--enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.EXTRA 15 % nuolaida su kodu: ENG15
36,80 €
43,29 €
Išsiųsime per 12–18 d.d.
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Nuolaidos kodas galioja perkant nuo 10 €. Nuolaidos nesumuojamos.
- Autorius: Michael Mazzeo
- Leidėjas: BUSINESS PLUS
- Metai: 2014
- Puslapiai: 304
- ISBN-10: 1455598895
- ISBN-13: 9781455598892
- Formatas: 15 x 23.1 x 3.1 cm, kieti viršeliai
- Kalba: Anglų Anglų
In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses--enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.
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