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Aprašymas

Entrepreneurship is fundamental to the growth of the creative and cultural industries.

This book introduces and illuminates the interplay between entrepreneurial activities and innovation in the cultural sector. Bringing together a variety of disciplinary perspectives, the author teases out insights from academic research to illuminate the field for students and reflective practitioners. Moving beyond tired conceptions of business activities in the creative industries, the book helps readers think holistically about the creation and capture of value via innovative business models.

Empowering students to generate original entrepreneurial ideas based on their identity, passions and experience, this concise textbook activates theory in a way that will prove essential reading across arts and cultural management.