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- Leidėjas: Jai Press Inc.
- ISBN-10: 0762313048
- ISBN-13: 9780762313044
- Formatas: 15.4 x 23.7 x 2.5 cm, kieti viršeliai
- Kalba: Anglų
Research in Consumer Behavior (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
- Leidėjas: Jai Press Inc.
- ISBN-10: 0762313048
- ISBN-13: 9780762313044
- Formatas: 15.4 x 23.7 x 2.5 cm, kieti viršeliai
- Kalba: Anglų
Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
Atsiliepimai