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With new digital tools for retrieval practice and active learning, the Eighth Edition is more effective and engaging than ever. Four exciting features deliver a dynamic, interactive introduction to cognitive psychology today:

• New InQuizitive science-based adaptive assessment
  
• A pedagogical programme based on the "testing effect"
  
• New ZAPS 3.0 Interactive Labs
  
• Author-created Norton Teaching Tools and a new online Applying Cognitive Psychology reader