- Išsiųsime per 10–14 d.d.
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- Autorius: Robin T Pettitt
- Leidėjas: PALGRAVE PIVOT
- ISBN-10: 3030478416
- ISBN-13: 9783030478414
- Formatas: 14.8 x 21 x 0.8 cm, kieti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
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Aprašymas
This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author's own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a 'retention enhancing campaigning environment' and what that involves.
EXTRA 15 % nuolaida su kodu: ENG15
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- Autorius: Robin T Pettitt
- Leidėjas: PALGRAVE PIVOT
- ISBN-10: 3030478416
- ISBN-13: 9783030478414
- Formatas: 14.8 x 21 x 0.8 cm, kieti viršeliai
- Kalba: Anglų Anglų
This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author's own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a 'retention enhancing campaigning environment' and what that involves.
Atsiliepimai