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John Ross believed that journalism is not a profession, but rather a moral obligation. His bottom up investigative reporting made him an ally to the underrepresented and an enemy to the overrepresented. This book outlines the basic responsibilities of a journalist and provides instructions on how to document injustices and poetically pitch stories to audiences in order to create change in society. When Ross passed away many said he was the last of a dying breed, but this book passes on his creative knowledge as a poet, and journalist to inspire a new generation of reporters.