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Purple Cow
Purple Cow

Kaina internetu: 12,89 €

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, someth…
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Purple Cow
  • Autorius: Seth Godin
  • Leidėjas:
  • Metai: 20050127
  • Puslapiai: 160
  • ISBN-10: 014101640X
  • ISBN-13: 9780141016405
  • Formatas: 13.1 x 20 x 1.4 cm, minkšti viršeliai
  • Kalba: Anglų

Purple Cow Minkšti viršeliai - 20050127

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Aprašymas

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
  • Kaina internetu: 12,89 €
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  • Išsiųsime per 14–18 d. d.

Formatai:

12,89 € Nauja knyga
minkšti viršeliai

  • Autorius: Seth Godin
  • Leidėjas: Penguin Books Ltd (UK)
  • Metai: 20050127
  • Puslapiai: 160
  • ISBN-10: 014101640X
  • ISBN-13: 9780141016405
  • Formatas: 13.1 x 20 x 1.4 cm, minkšti viršeliai
  • Kalba: Anglų

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