15,97 €
18,79 €
-15% su kodu: ENG15
Purple Cow
Purple Cow
15,97 €
18,79 €
  • Išsiųsime per 10–14 d.d.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, someth…
  • Leidėjas:
  • Metai: 2005
  • Puslapiai: 160
  • ISBN-10: 014101640X
  • ISBN-13: 9780141016405
  • Formatas: 13.1 x 20 x 1.4 cm, minkšti viršeliai
  • Kalba: Anglų
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Purple Cow (el. knyga) (skaityta knyga) | Seth Godin | knygos.lt

Atsiliepimai

(3.78 Goodreads įvertinimas)
Įvertink ir tu! Visi atsiliepimai

Aprašymas

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

EXTRA 15 % nuolaida su kodu: ENG15

15,97 €
18,79 €
Išsiųsime per 10–14 d.d.

Akcija baigiasi už 18:41:03

Nuolaidos kodas galioja perkant nuo 10 €. Nuolaidos nesumuojamos.

Prisijunkite ir už šią prekę
gausite 0,19 Knygų Eurų!?
Įsigykite dovanų kuponą
Daugiau
  • Autorius: Seth Godin
  • Leidėjas:
  • Metai: 2005
  • Puslapiai: 160
  • ISBN-10: 014101640X
  • ISBN-13: 9780141016405
  • Formatas: 13.1 x 20 x 1.4 cm, minkšti viršeliai
  • Kalba: Anglų Anglų

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Atsiliepimai

  • Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
5
0%
4
0%
3
0%
2
0%
1
0%
(rodomas nebus)
[{"option":"121","probability":13,"style":{"backgroundColor":"#f2f2f2"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/690c9af90eb191762433785.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"120","probability":13,"style":{"backgroundColor":"#da1e2d"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/690c9ad4394ef1762433748.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"119","probability":15,"style":{"backgroundColor":"#f2f2f2"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/690c9aacf25351762433708.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"118","probability":14,"style":{"backgroundColor":"#da1e2d"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/690c9a827dcfc1762433666.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"117","probability":15,"style":{"backgroundColor":"#f2f2f2"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/690c9a595ab9c1762433625.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"116","probability":15,"style":{"backgroundColor":"#da1e2d"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/690c9a24549b01762433572.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"114","probability":14,"style":{"backgroundColor":"#f2f2f2"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/690c9993244011762433427.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"113","probability":1,"style":{"backgroundColor":"#da1e2d"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/690c9948710081762433352.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}}]