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- Autorius: Seth Godin
- Leidėjas: Penguin Books Ltd (UK)
- Metai: 2005
- Puslapiai: 160
- ISBN-10: 014101640X
- ISBN-13: 9780141016405
- Formatas: 13.1 x 20 x 1.4 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
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Aprašymas
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
EXTRA 15 % nuolaida su kodu: ENG15
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- Autorius: Seth Godin
- Leidėjas: Penguin Books Ltd (UK)
- Metai: 2005
- Puslapiai: 160
- ISBN-10: 014101640X
- ISBN-13: 9780141016405
- Formatas: 13.1 x 20 x 1.4 cm, minkšti viršeliai
- Kalba: Anglų
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Atsiliepimai