Su kodu ENG15 kaina tik 55,75 €
65,59 €
Promoting Fashion
55,75 € 
- Išsiųsime per 10–14 d.d.
The marketing, promotion, and communication of fashion is entering an extremely dynamic, fast moving, and challenging phase. This book will put the consumer at the heart of the process, looking at how to develop a brand with which they can form an immediate connection and how to select, use, and combine the tools available to communicate the brand message. Advertising campaigns, both traditional offline and online, are discussed together with the existing and new methods of PR and promotion. In…
55.75
2025-05-25 23:59:00
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- Autorius: Barbara Graham, Caline Anouti
- Leidėjas Laurence King Verlag GmbH
- Metai: 2018
- Puslapiai: 224
- ISBN-10 : 1786272156
- ISBN-13 : 9781786272157
- Formatas: 19.1 x 25.6 x 2 cm, kieti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
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Aprašymas
The marketing, promotion, and communication of fashion is entering an extremely dynamic, fast moving, and challenging phase. This book will put the consumer at the heart of the process, looking at how to develop a brand with which they can form an immediate connection and how to select, use, and combine the tools available to communicate the brand message. Advertising campaigns, both traditional offline and online, are discussed together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows, and sales promotions. The final chapter looks at how to cost and assess the effectiveness of each method of promotion and communication.Illustrated throughout with campaigns in all forms of media, the book also includes case studies and interviews with leading professionals.
EXTRA 15 % nuolaida
55,75 €
65,59 €
Išsiųsime per 10–14 d.d.
Kupono kodas: ENG15
Akcija baigiasi už 2d.15:34:52
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- Autorius: Barbara Graham, Caline Anouti
- Leidėjas Laurence King Verlag GmbH
- Metai: 2018
- Puslapiai: 224
- ISBN-10: 1786272156
- ISBN-13: 9781786272157
- Formatas 19.1 x 25.6 x 2 cm, kieti viršeliai
- Kalba: Anglų
The marketing, promotion, and communication of fashion is entering an extremely dynamic, fast moving, and challenging phase. This book will put the consumer at the heart of the process, looking at how to develop a brand with which they can form an immediate connection and how to select, use, and combine the tools available to communicate the brand message. Advertising campaigns, both traditional offline and online, are discussed together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows, and sales promotions. The final chapter looks at how to cost and assess the effectiveness of each method of promotion and communication.
Illustrated throughout with campaigns in all forms of media, the book also includes case studies and interviews with leading professionals.
Illustrated throughout with campaigns in all forms of media, the book also includes case studies and interviews with leading professionals.
Atsiliepimai