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Aprašymas

This book elucidates new techniques of product management and their applications in a multidisciplinary approach. It explains the various concepts and methods of this area. Product management refers to the management, organization, planning, marketing and forecasting of a product at every level of the product's lifecycle. The two main roles of product management are product marketing and product development. The book is aimed at students and it makes the understanding of difficult concepts easy. The topics introduced in it cover the basic and fundamental theories of product management. This textbook is an essential guide for graduates and post-graduates in the field of sales management, business marketing and organization management.