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How Farmville turned the world into virtual farmers, why Steam's Summer Sale keeps gamers indoors all summer, how Netflix built a billion-dollar business on "binge-watching," and over 100 more examples of the psychology behind the most successful products ever created. Product Gems distils research from 84 behavioural science papers and case-studies into 108 bite-size "gems" that demonstrate the key techniques used by leading companies to build products people love.
How Farmville turned the world into virtual farmers, why Steam's Summer Sale keeps gamers indoors all summer, how Netflix built a billion-dollar business on "binge-watching," and over 100 more examples of the psychology behind the most successful products ever created. Product Gems distils research from 84 behavioural science papers and case-studies into 108 bite-size "gems" that demonstrate the key techniques used by leading companies to build products people love.
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