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- Autorius: Malte Marwede
- Leidėjas: Springer Gabler
- Metai: 2017
- ISBN-10: 3658183241
- ISBN-13: 9783658183240
- Formatas: 14.8 x 21 x 1.4 cm, minkšti viršeliai
- Kalba: Anglų
Product Development for Distant Target Groups (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
- Autorius: Malte Marwede
- Leidėjas: Springer Gabler
- Metai: 2017
- ISBN-10: 3658183241
- ISBN-13: 9783658183240
- Formatas: 14.8 x 21 x 1.4 cm, minkšti viršeliai
- Kalba: Anglų
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
Atsiliepimai