- Išparduota
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- Autorius: Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders
- Metai: 2008
- Puslapiai: 1020
- Formatas: 22 x 28 cm, minkšti viršeliai
- Kalba: Anglų
Principles of Marketing (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.
- Kaina: 16,59 €
Perskaityta knyga:
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Pardavėjo reitingas: 100%
- Autorius: Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders
- Metai: 2008
- Puslapiai: 1020
- Formatas: 22 x 28 cm, minkšti viršeliai
- Kalba: Anglų
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.
Atsiliepimai