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We hear nowadays much about Personal Magnetism and Charisma. Various self help books are written using these very concepts. However long before these books became popular, Dumont Theron talked about Personal Magnetism and Charisma, which is a peculiar quality of the mental being of the individual that potentially can help us in all aspects of our life by developing a genuine and powerful relationships with others on the level of subconscious. In this volume Dumont Theron, shows us how Personal Magnetism and Charisma work in our lives and how we can understand and use this immensely powerful tool to improve our social and business life.