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These days, it's not enough to just write well. If you want your book to sell, you've got to have a platform. For many writers, this is the greatest stumbling block to success. But it doesn't have to be! From the basics of creating an author website and online presence to the nitty-gritty of email lists, Facebook ads, and blog tours, Overachieving Your Platform will give you the tools you need to break out and connect with large audiences. Adapted from the best writing of the WordServe Water Cooler-the award-winning blog of the WordServe Literary Agency-these essays teach writers what it takes to get noticed on and off the page. With advice from more than twenty published writers across all genres and subjects, the wide range of experience within these pages will benefit anyone looking to take their career to the next level.