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What is Positioning? Positioning is one of the core concepts followed by any successful marketing campaign and this book it will allow you to find your own positioning and change the way you market yourself to potential employers. You will move from trying to be everything to everyone to being able to focus on what is really important... how you are the best candidate because you know your key strength and what value that will have for your new employer! What this book does for you? In this book you are guided through the positioning process, making it relevant to their own individual situation. The book provides practical advice, simple worksheets and personal stories.