No Business for Adults (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

Like the movie industry, advertising is better and worse than you think. It is the home of brilliant creative minds, and some of the worst scoundrels you're likely to meet.

You'll come face to face with them through my eyes.

I'll take you from my early years as a fledgling copywriter to a long career as a creative head and agency owner. I'll introduce you to the dozens of people I was lucky (or unlucky) enough to make commercials with: Ray Charles, Mae West, Joe DiMaggio, Bill Cosby, Aretha Franklin, Joan Crawford, David Niven to name a few.

You'll be eyewitness to commercial train-wrecks and less than brilliant marketing decisions.

You'll be there for the birth of Ideas that built industries and ones that sank businesses. You'll go through the ups and downs of a long career and gain an understanding of the industry you've not had before. In short, you'll be ushered backstage to experience what advertising was and is. Unlike any other business, it's often no business for adults.