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Sales Advice That Stands Out from the Crowd!

This book is about mastering the selling process to create real wealth--leaving your competition in the dust. It's not a rehash of tired advice or generic sales tips recycled in countless other books. Dan Kennedy wouldn't allow it.

With his signature No B.S. approach, Kennedy presents strategies to dismantle the most common barriers to success, many of which are self-created. Bold, witty, and a bit irreverent, this book feels as electrifying as one of Kennedy's renowned seminars, where he leaves audiences racing to grab his insights before the session ends.

In this second edition, discover:

• Dan's updated "13 Eternal Truths About Selling"
• Why "positioning" beats prospecting every time
• A six-step formula for structuring every sale
• The refined art of persuasion and becoming a true sales master