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- Autorius: Emerald Group Publishing Limited
- Leidėjas: Emerald Group Publishing
- ISBN-10: 1785608193
- ISBN-13: 9781785608193
- Formatas: 16.5 x 24.1 x 1.3 cm, minkšti viršeliai
- Kalba: Anglų
New Perspectives in Marketing by Word-Of-Mouth (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.
- Autorius: Emerald Group Publishing Limited
- Leidėjas: Emerald Group Publishing
- ISBN-10: 1785608193
- ISBN-13: 9781785608193
- Formatas: 16.5 x 24.1 x 1.3 cm, minkšti viršeliai
- Kalba: Anglų
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.
Atsiliepimai