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- Autorius: Emerald Group Publishing Limited
- Leidėjas: Emerald Group Publishing
- ISBN-10: 1785608630
- ISBN-13: 9781785608636
- Formatas: 16.5 x 24.1 x 1.5 cm, minkšti viršeliai
- Kalba: Anglų
New Perspectives in Luxury Branding (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain: - The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brand
- Autorius: Emerald Group Publishing Limited
- Leidėjas: Emerald Group Publishing
- ISBN-10: 1785608630
- ISBN-13: 9781785608636
- Formatas: 16.5 x 24.1 x 1.5 cm, minkšti viršeliai
- Kalba: Anglų
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain: - The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brand
Atsiliepimai