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New Luxury Consumer Behavior and the Phenomenon of Trading Up
New Luxury Consumer Behavior and the Phenomenon of Trading Up
Knygos.lt klubas Knygos.lt nariams
76,92 €
-30%
Įprastai
109,89 €
  • Išsiųsime per 12–18 d.d.
The relationship between luxury companies and their customers has changed. The question is, if these changes are in favor or disfavor for luxury brands and their prestigious image. The book analyses the highly debated phenomenon of "Trading Up" and new luxury consumer behavior. Detailed management implications in the end illustrate how luxury brands can successfully confront these changes. Secondary research helps to define the main concepts of the area of research, while primary research in fo…
  • Leidėjas:
  • Metai: 2014
  • Puslapiai: 100
  • ISBN-10: 3639491734
  • ISBN-13: 9783639491739
  • Formatas: 15.2 x 22.9 x 0.6 cm, minkšti viršeliai
  • Kalba: Anglų

New Luxury Consumer Behavior and the Phenomenon of Trading Up (el. knyga) (skaityta knyga) | knygos.lt

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The relationship between luxury companies and their customers has changed. The question is, if these changes are in favor or disfavor for luxury brands and their prestigious image. The book analyses the highly debated phenomenon of "Trading Up" and new luxury consumer behavior. Detailed management implications in the end illustrate how luxury brands can successfully confront these changes. Secondary research helps to define the main concepts of the area of research, while primary research in form of interviews with industry experts (Chanel, Valentino) helps to analyze today's luxury sector.

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  • Autorius: Kleschinski Anta
  • Leidėjas:
  • Metai: 2014
  • Puslapiai: 100
  • ISBN-10: 3639491734
  • ISBN-13: 9783639491739
  • Formatas: 15.2 x 22.9 x 0.6 cm, minkšti viršeliai
  • Kalba: Anglų

The relationship between luxury companies and their customers has changed. The question is, if these changes are in favor or disfavor for luxury brands and their prestigious image. The book analyses the highly debated phenomenon of "Trading Up" and new luxury consumer behavior. Detailed management implications in the end illustrate how luxury brands can successfully confront these changes. Secondary research helps to define the main concepts of the area of research, while primary research in form of interviews with industry experts (Chanel, Valentino) helps to analyze today's luxury sector.

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