Knygos.lt nariams
292,73 €
-30%
Įprastai
418,19 €
New Directions in International Advertising Research
Knygos.lt nariams
292,73 €
-30%
Įprastai
418,19 €
- Išsiųsime per 12–18 d.d.
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
/images/books/4240132/9780762309504.jpg)
- Leidėjas: Jai Press Inc.
- ISBN-10: 0762309504
- ISBN-13: 9780762309504
- Formatas: 18 x 21.7 x 2.7 cm, kieti viršeliai
- Kalba: Anglų
New Directions in International Advertising Research (el. knyga) (skaityta knyga) | knygos.lt
Atsiliepimai
Aprašymas
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
Knygos.lt nariams
292,73 €
-30%
Įprastai
418,19 €
Išsiųsime per 12–18 d.d.
- Leidėjas: Jai Press Inc.
- ISBN-10: 0762309504
- ISBN-13: 9780762309504
- Formatas: 18 x 21.7 x 2.7 cm, kieti viršeliai
- Kalba: Anglų
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
Atsiliepimai