Knygos.lt nariams
28,97 €
-30%
Įprastai
41,39 €
Naked Consumer
Knygos.lt nariams
28,97 €
-30%
Įprastai
41,39 €
- Išsiųsime per 12–18 d.d.
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering am…
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- Autorius: Erik Larson
- Leidėjas: Penguin Books
- ISBN-10: 0140233032
- ISBN-13: 9780140233032
- Formatas: 13 x 19.6 x 1.8 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.
Knygos.lt nariams
28,97 €
-30%
Įprastai
41,39 €
Išsiųsime per 12–18 d.d.
- Autorius: Erik Larson
- Leidėjas: Penguin Books
- ISBN-10: 0140233032
- ISBN-13: 9780140233032
- Formatas: 13 x 19.6 x 1.8 cm, minkšti viršeliai
- Kalba: Anglų
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.
Atsiliepimai