Knygos.lt nariams
33,73 €
-30%
Įprastai
48,19 €
Music Rights Without Fights (US Edition)
Knygos.lt nariams
33,73 €
-30%
Įprastai
48,19 €
- Išsiųsime per 12–18 d.d.
Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure smarter deals and sustainable relationships
/images/books/12184605/9781781334553.jpg)
- Autorius: Richard Kirstein
- Leidėjas: Rethink Press
- ISBN-10: 1781334552
- ISBN-13: 9781781334553
- Formatas: 20.3 x 20.3 x 1.5 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:
- Understand how music rights work
- Learn about key cost drivers and how to control them
- Identify risk and how to reduce it
- Improve their bargaining position
- Secure smarter deals and sustainable relationships
Knygos.lt nariams
33,73 €
-30%
Įprastai
48,19 €
Išsiųsime per 12–18 d.d.
- Autorius: Richard Kirstein
- Leidėjas: Rethink Press
- ISBN-10: 1781334552
- ISBN-13: 9781781334553
- Formatas: 20.3 x 20.3 x 1.5 cm, minkšti viršeliai
- Kalba: Anglų
Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:
- Understand how music rights work
- Learn about key cost drivers and how to control them
- Identify risk and how to reduce it
- Improve their bargaining position
- Secure smarter deals and sustainable relationships
Atsiliepimai