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Multimodal Communication
Multimodal Communication
Knygos.lt klubas Knygos.lt nariams
98,76 €
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141,09 €
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This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particular…
  • Leidėjas:
  • ISBN-10: 3030154270
  • ISBN-13: 9783030154271
  • Formatas: 14.8 x 21 x 1.3 cm, kieti viršeliai
  • Kalba: Anglų

Multimodal Communication (el. knyga) (skaityta knyga) | May Wong | knygos.lt

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This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.


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  • Autorius: May Wong
  • Leidėjas:
  • ISBN-10: 3030154270
  • ISBN-13: 9783030154271
  • Formatas: 14.8 x 21 x 1.3 cm, kieti viršeliai
  • Kalba: Anglų

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.


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