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Multi-Platform Advertising Strategies in the Global Marketplace
Multi-Platform Advertising Strategies in the Global Marketplace
Knygos.lt klubas Knygos.lt nariams
329,69 €
-30%
Įprastai
470,99 €
  • Išsiųsime per 12–18 d.d.
In today's multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on rele…
  • Leidėjas:
  • ISBN-10: 1522531149
  • ISBN-13: 9781522531142
  • Formatas: 17.8 x 25.4 x 2.4 cm, kieti viršeliai
  • Kalba: Anglų

Multi-Platform Advertising Strategies in the Global Marketplace (el. knyga) (skaityta knyga) | knygos.lt

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In today's multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

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  • Leidėjas:
  • ISBN-10: 1522531149
  • ISBN-13: 9781522531142
  • Formatas: 17.8 x 25.4 x 2.4 cm, kieti viršeliai
  • Kalba: Anglų

In today's multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

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