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- Leidėjas: Counter-Print
- Metai: 2026
- Puslapiai: 200
- ISBN-10: 1915392152
- ISBN-13: 9781915392152
- Kalba: Anglų
Merch (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Merchandise has always been branding's quiet companion — from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people's hands and daily routines. When approached with intention, merch becomes more than decoration — it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.
- Leidėjas: Counter-Print
- Metai: 2026
- Puslapiai: 200
- ISBN-10: 1915392152
- ISBN-13: 9781915392152
- Kalba: Anglų
Merchandise has always been branding's quiet companion — from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people's hands and daily routines. When approached with intention, merch becomes more than decoration — it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.
Atsiliepimai