Media Literacy (el. knyga) (skaityta knyga) | W James Potter | knygos.lt

Aprašymas

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The Eleventh Edition highlights how media literacy has evolved and why an updated approach is needed for dealing with the threat from media business developing enhanced marketing strategy through the internet, mass media, and social media. Updates include a new "personal" approach that focuses on students helping understand their needs and how they process their experiences, and a new skills-based approach built around a systematic set of practical exercises.