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- Autorius: David Hamlin
- Leidėjas: David Hamlin & Sydney Weisman
- ISBN-10: 0615204627
- ISBN-13: 9780615204628
- Formatas: 15.2 x 22.9 x 0.6 cm, minkšti viršeliai
- Kalba: Anglų
Mastering the Media Purpose, Passion & Publicity for Nonprofit & Advocacy Organizations (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
A complete guide to the art and science of building effective media coverage for nonprofit and advocacy organizations. This book guides the reader through every step, from basics to sophisticated strategy & tactics. "If you want to move, change, shape or lead then Mastering The Media is the first place to start." Darryl Young, Former National Media Director, The Sierra Club ". . .takes the mystery and complexity out of the media game. . .All senior staff should have a copy on their desk." Mike Alvidrez, Executive Director, Skid Row Housing Trust
- Autorius: David Hamlin
- Leidėjas: David Hamlin & Sydney Weisman
- ISBN-10: 0615204627
- ISBN-13: 9780615204628
- Formatas: 15.2 x 22.9 x 0.6 cm, minkšti viršeliai
- Kalba: Anglų
A complete guide to the art and science of building effective media coverage for nonprofit and advocacy organizations. This book guides the reader through every step, from basics to sophisticated strategy & tactics. "If you want to move, change, shape or lead then Mastering The Media is the first place to start." Darryl Young, Former National Media Director, The Sierra Club ". . .takes the mystery and complexity out of the media game. . .All senior staff should have a copy on their desk." Mike Alvidrez, Executive Director, Skid Row Housing Trust
Atsiliepimai