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Mass Communication in the Digital Era (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
The volume explores the ongoing transformation of mass communication in the digital era, shaped by platformization, multimodality, and changing patterns of audience participation. Bringing together interdisciplinary perspectives, it examines how contemporary media environments reconfigure the production, circulation, and interpretation of meaning. The contributors address both emerging phenomena and enduring structures, including the evolving role of legacy media, the dynamics of participation, and the increasing importance of affect and multimodal communication. Together, they offer a nuanced perspective on the complexity of today's media landscapes.
- Leidėjas: V & R Unipress GmbH
- Metai: 2026
- ISBN-10: 3847120417
- ISBN-13: 9783847120414
- Kalba: Anglų
The volume explores the ongoing transformation of mass communication in the digital era, shaped by platformization, multimodality, and changing patterns of audience participation. Bringing together interdisciplinary perspectives, it examines how contemporary media environments reconfigure the production, circulation, and interpretation of meaning. The contributors address both emerging phenomena and enduring structures, including the evolving role of legacy media, the dynamics of participation, and the increasing importance of affect and multimodal communication. Together, they offer a nuanced perspective on the complexity of today's media landscapes.
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