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- Leidėjas: Scarecrow Press
- ISBN-10: 0810842718
- ISBN-13: 9780810842717
- Formatas: 15.3 x 22.9 x 1.6 cm, minkšti viršeliai
- Kalba: Anglų
Marketing to Libraries for the New Millennium (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Based on the all-day program, 'Marketing to Libraries for the Millennium, ' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.
- Leidėjas: Scarecrow Press
- ISBN-10: 0810842718
- ISBN-13: 9780810842717
- Formatas: 15.3 x 22.9 x 1.6 cm, minkšti viršeliai
- Kalba: Anglų
Based on the all-day program, 'Marketing to Libraries for the Millennium, ' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.
Atsiliepimai