Marketing of Services (el. knyga) (skaityta knyga) | knygos.lt

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����️ Master Service Marketing in Retail & Healthcare!

Marketing of Services: Retailing and Health Care by Naresh Malhotra delves into the unique challenges and strategies involved in marketing intangible services-specifically in retail and healthcare sectors. As part of the Legend in Marketing series, this book presents groundbreaking research on consumer expectations, service quality, branding, and customer satisfaction in service-driven industries.

This volume explores service differentiation, patient-centered healthcare marketing, customer experience in retail, and innovations in service delivery. It also highlights the impact of digital transformation, AI, and data-driven personalization in modern service marketing.

With real-world examples and expert analysis, this book is essential for retail executives, healthcare marketers, business strategists, and researchers aiming to enhance service delivery, improve brand perception, and foster customer loyalty.

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