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Aprašymas

This book depicts the marketing scenario of the food processing industries. The whole work is divided into eleven chapters which throws light into the various aspects of the food processing industries stretching of the food processing industries stretching from the supply of raw materials, market demand, problems, prospects, government assistance to the industry and consumer behaviour towards processed foods. The whole work lay special emphasis on the marketing problems faced by the processed food industry in relation with financial and infrastructual problems. The crux of the study cover the entire gamut of the subject ranging from transportation, preservation, distribution, packaging, training of personnel, promotional problems, raw materials and competitiveness of the product in terms of quality and price.