- Išparduota
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- Autorius: Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
- Metai: 2012
- Puslapiai: 1022
- ISBN: 9780273743613
- Formatas: 21,8 x 28,2 cm, kieti viršeliai
- Kalba: Anglų
Marketing Management 2nd edition (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Marketing Management remains the gold standard in marketing textbooks — the most widely used and respected text for marketing courses and professionals worldwide. Written by globally recognized marketing authorities, this edition thoroughly reflects the evolving discipline of marketing theory and practice. It blends strategic insight, managerial perspectives, and practical examples to help students and practitioners understand how to create, communicate, and deliver value in today’s dynamic marketplace. With comprehensive coverage of consumer behavior, market analysis, segmentation and targeting, product and brand strategy, pricing, distribution, and integrated marketing communications, the book equips readers with the knowledge and tools to make effective marketing decisions and drive competitive advantage.
- Kaina: 59,99 €
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Pardavėjo reitingas: 100%
- Autorius: Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
- Metai: 2012
- Puslapiai: 1022
- ISBN: 9780273743613
- Formatas: 21,8 x 28,2 cm, kieti viršeliai
- Kalba: Anglų
Marketing Management remains the gold standard in marketing textbooks — the most widely used and respected text for marketing courses and professionals worldwide. Written by globally recognized marketing authorities, this edition thoroughly reflects the evolving discipline of marketing theory and practice. It blends strategic insight, managerial perspectives, and practical examples to help students and practitioners understand how to create, communicate, and deliver value in today’s dynamic marketplace. With comprehensive coverage of consumer behavior, market analysis, segmentation and targeting, product and brand strategy, pricing, distribution, and integrated marketing communications, the book equips readers with the knowledge and tools to make effective marketing decisions and drive competitive advantage.
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