69,99 €
Marketing Management 2nd edition
Marketing Management 2nd edition
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Marketing Management 2nd edition
Marketing Management 2nd edition
Perskaityta: 69,99 €
Marketing Management remains the gold standard in marketing textbooks — the most widely used and respected text for marketing courses and professionals worldwide. Written by globally recognized marketing authorities, this edition thoroughly reflects the evolving discipline of marketing theory and practice. It blends strategic insight, managerial perspectives, and practical examples to help students and practitioners understand how to create, communicate, and deliver value in today’s dynamic mar…
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Marketing Management remains the gold standard in marketing textbooks — the most widely used and respected text for marketing courses and professionals worldwide. Written by globally recognized marketing authorities, this edition thoroughly reflects the evolving discipline of marketing theory and practice. It blends strategic insight, managerial perspectives, and practical examples to help students and practitioners understand how to create, communicate, and deliver value in today’s dynamic marketplace. With comprehensive coverage of consumer behavior, market analysis, segmentation and targeting, product and brand strategy, pricing, distribution, and integrated marketing communications, the book equips readers with the knowledge and tools to make effective marketing decisions and drive competitive advantage.

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Marketing Management remains the gold standard in marketing textbooks — the most widely used and respected text for marketing courses and professionals worldwide. Written by globally recognized marketing authorities, this edition thoroughly reflects the evolving discipline of marketing theory and practice. It blends strategic insight, managerial perspectives, and practical examples to help students and practitioners understand how to create, communicate, and deliver value in today’s dynamic marketplace. With comprehensive coverage of consumer behavior, market analysis, segmentation and targeting, product and brand strategy, pricing, distribution, and integrated marketing communications, the book equips readers with the knowledge and tools to make effective marketing decisions and drive competitive advantage.

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