Knygos.lt nariams
Knygos.lt nariams
- Išsiųsime per 10–14 d.d.
/https://libri-media.knygos-static.lt/826c32fc-5a0f-4b52-aa8e-52e79412e307/3)
- Autorius: Philip Kotler, Kevin Lane Keller, Alexander Chernev
- Leidėjas: Pearson
- Metai: 2025
- Puslapiai: 552
- ISBN-10: 129246271X
- ISBN-13: 9781292462714
- Formatas: 21.4 x 27.2 x 2.8 cm, minkšti viršeliai
- Kalba: Anglų
Marketing Management -- Global Edition (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
For marketing management courses.
The gold standard for todays marketing management studentMarketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities.
The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.
- Autorius: Philip Kotler, Kevin Lane Keller, Alexander Chernev
- Leidėjas: Pearson
- Metai: 2025
- Puslapiai: 552
- ISBN-10: 129246271X
- ISBN-13: 9781292462714
- Formatas: 21.4 x 27.2 x 2.8 cm, minkšti viršeliai
- Kalba: Anglų
For marketing management courses.
The gold standard for todays marketing management studentMarketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities.
The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.
Atsiliepimai