Knygos.lt nariams
Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Leidėjas: K.G. Saur Verlag
- Metai: 2011
- Puslapiai: 161
- ISBN-10: 3110263319
- ISBN-13: 9783110263312
- Formatas: 16 x 23.4 x 1.5 cm, kieti viršeliai
- Kalba: Anglų
Marketing Libraries in a Web 2.0 World (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
- Leidėjas: K.G. Saur Verlag
- Metai: 2011
- Puslapiai: 161
- ISBN-10: 3110263319
- ISBN-13: 9783110263312
- Formatas: 16 x 23.4 x 1.5 cm, kieti viršeliai
- Kalba: Anglų
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Atsiliepimai