- Išsiųsime per 12–18 d.d.
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- Autorius: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
- Leidėjas: Pearson
- Metai: 2021
- Puslapiai: 686
- ISBN-10: 1292363517
- ISBN-13: 9781292363516
- Formatas: 21.5 x 27.2 x 2.7 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
Marketing for Hospitality and Tourism, Global Edition (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
EXTRA 15 % nuolaida su kodu: ENG15
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- Autorius: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
- Leidėjas: Pearson
- Metai: 2021
- Puslapiai: 686
- ISBN-10: 1292363517
- ISBN-13: 9781292363516
- Formatas: 21.5 x 27.2 x 2.7 cm, minkšti viršeliai
- Kalba: Anglų
Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Atsiliepimai